YNE Studio's Web - Case STUDY

How YNE Studio's Web Redesign Spurs 50% Higher Page Views and 3x Lead Uptake

10 %

Increase in User Engagement

1 %

Decrease in Bounce Rates

1 %

Higher Page Views per Session

Background

YNE Studio, an interior designer and decorator agency based in Strasbourg, recognized the need to modernize its online presence. With a reputation for innovative design solutions, they partnered with Datasey Web Design Agency to revamp their website. The goal was to create a user-centric platform to showcase their portfolio, enhance the user experience, and align with their forward-looking brand.

Goal

The primary objectives of this case study were to redesign the YNE Studio website for better usability, visual appeal, and user engagement. The ultimate aim was to drive more user interaction, boost online sales, and elevate the brand’s digital presence

Challenges

Low User Engagement:
The existing website suffered from poor user interaction and engagement, impacting its effectiveness in connecting with the audience.

Navigation Difficulties:
Users encountered challenges in navigating the website, hindering seamless access to content and services.

Bilingual Requirement:
The need for bilingual versions in both French and English added complexity to content creation and user experience.

Achievements

01.

250% Increase in User Engagement

The improved website design led to a significant increase in user engagement, with users spending on average 2.5 times more time on the site compared to the previous version.

02.

30% Decrease in Bounce Rates

The enhanced user experience and intuitive navigation resulted in a 30% reduction in bounce rates, indicating that visitors were finding the content more relevant and engaging.

03.

50% Higher Page Views per Session

Users explored the website more extensively, with an average of 1.5 times more pages viewed per session, demonstrating improved content discoverability.

04.

80% Brand Consistency Score

The brand consistency efforts resulted in an 80% improvement in conveying the brand’s visual identity, logo, color palette, and messaging throughout the website.

05.

3x Increase in Lead Generation

The strategically placed call-to-action buttons and user-friendly forms led to a threefold increase in inquiries from potential clients interested in YNE Studio’s services.

06.

Mobile User Satisfaction Rating of 4.7/5

The responsive design ensured that mobile visitors had a seamless browsing experience, contributing to a high satisfaction rating of 4.7 out of 5

Here's how we do it

Our strategy encompassed meticulous planning and a thoughtful execution process

Discovery and Research

A comprehensive analysis of the existing website’s performance and user behavior was conducted. Competitor research and design trends were explored to identify areas for improvement.
milestones, and timelines.

Discovery and Research

User-Centric Design

The redesign prioritized intuitive navigation, clear content hierarchy, and prominent portfolio presentation.

User-Centric Design

Brand Enhancement

The brand’s visual identity was refined, including the logo, color palette, and typography, to create a consistent and appealing look throughout the site.

Brand Enhancement

Responsive Design

With mobile browsing in mind, the website was designed to function seamlessly across different devices and screen sizes. essential contact details.

Responsive Design

Lead Generation Strategy

Call-to-action buttons were strategically placed, encouraging visitors to inquire about services. User-friendly forms were integrated to capture information for follow-up.

Lead Generation Strategy

Discovery and Research

A comprehensive analysis of the existing website’s performance and user behavior was conducted. Competitor research and design trends were explored to identify areas for improvement.

Discovery and Research

User-Centric Design

The redesign prioritized intuitive navigation, clear content hierarchy, and prominent portfolio presentation.

User-Centric Design

Brand Enhancement

The brand’s visual identity was refined, including the logo, color palette, and typography, to create a consistent and appealing look throughout the site.

Brand Enhancement

Responsive Design

With mobile browsing in mind, the website was designed to function seamlessly across different devices and screen sizes. proficient attorneys, and locate essential contact details.

Responsive Design

Lead Generation Strategy

Call-to-action buttons were strategically placed, encouraging visitors to inquire about services. User-friendly forms were integrated to capture information for follow-up.

Lead Generation Strategy

Learnings

The YNE Studio case study demonstrates the significance of user-centric design, brand consistency, and mobile responsiveness in website redesign. Strategic placement of call-to-action elements and user-friendly forms can significantly boost lead generation. Thorough research and analysis, combined with adherence to design trends and best practices, can result in an engaging, visually appealing, and effective online platform that drives business growth.